Our Track Record

We use our industry-insider positioning to source opportunities to buy control of growing consumer companies, and have validated our approach through a long track record of ownership, transformation and realization of our investment gains.

Consistent performance

  • Strong financial performance of our businesses, stable returns on our investments, and a negligible loss ratio

Early leadership

  • We have led the buyout of more growing consumer companies in China than any other private equity firm

Growing eco-system

  • We own brands and services that span babywear and related products, apparel, snack foods, sauces, seasonings and lifestyle

Industry Affiliations

Lunar is built on a culture of strong governance, institutionalization, being a highly trusted fiduciary to our partners, and being actively involved with many industry associations.

Industry Associations

  • Tianjin Venture Capital Association
  • Shenzhen Venture Capital Association
  • Chongqing Private Equity Association
  • Chengdu Venture Capital Association
  • Hong Kong Venture Capital Association
  • Shanghai Venture Capital Association
  • Beijing Private Equity Association
  • China Venture Capital Association

Global Best Practices

  • Adherents to ILPA Best Practices
  • Regulated by the Hong Kong Securities and Futures Commission

UN – Principles for Responsible Investment(UNPRI)


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Lunar is a signatory to the United Nations-backed Principles for Responsible Investment Initiative (PRI). The initiative and its principles provide a guiding framework for assessing the environmental, social and corporate governance (ESG) issues in making investments.

Lunar is committed to implementing the principles into our investment processes and within the businesses we invest in. We recognize the impact that ESG issues can have on the operations of our investments and believe that their proper assessment and treatment is vital to value creation in our portfolio.

We have incorporated various compliance checks and socially responsible investing (SRI) due diligence steps into our investment process, as well as the relevant guidelines into our code of conduct. We strive to focus on areas where we see SRI having clear beneficial impact to all stakeholders involved, such as consumer product safety and institutionalized corporate governance.