We are widely recognized as the pioneer consumer-focused private equity firm in China, and one of the earliest proponents in China of entrepreneurial, control-oriented, operationally-intensive approach.
Lunar builds platforms through buyouts, bolt-on acquisitions, and adding innovative product, services, marketing and management teams
First-mover in mid-sized buyouts in China
Focus on Chinese consumer businesses
Value-centric investment approach
Disciplined process to professionalize, innovate and grow
Young and entrepreneurial team led by experienced investors